Co-founded in 2013 with backing from Hollywood actress Kate Hudson, Fabletics built its global reputation by blending high-performance sportswear with fashion-forward designs across an omnichannel model of physical stores and digital shopping platforms.
Under the expansion plan, RBL will build out the brand's footprint through dedicated e-commerce channels alongside standalone brick-and-mortar retail locations in key metropolitan hubs starting with its debut store at New Delhi's DLF Promenade followed by an opening in Mumbai.
The launch reflects evolving lifestyle habits among Indian urbanites, who increasingly prioritize functional gym wear and stylish athleisure for daily casual use.